But where Spotify succeeds is its continual release of new personalization features, as it works to make its app customized to the end user. The newer Spotify Mixes, for instance, were a lot like a feature Pandora had launched years prior, which created custom playlists across a number of attributes, including genre and mood. Even if rivals are duping its playlists, it wants to be the forerunner when it comes to personalized music. But the bigger message Spotify wants to convey here is that it’s far ahead of competitors when it comes to personalization features. In Made for You, you’ll find your other personalized playlists like Discover Weekly, Release Radar, Daily Mixes and others, like Your Time Capsule or Summer Rewind, for example, as well as the more recently added trio of playlist sets, Spotify Mixes.įrom now through the end of the month, Only You will be a separate hub in the Spotify app, but it will ultimately be relocated to live inside the Made for You hub.īoth the Only You experience and Blend build on technology Spotify had already developed to power other features, like Wrapped and various multi-user blended mixes, rather than creating something entirely new. The Only You hub will live alongside the existing Made for You hub on the Search page inside the Spotify app. The company is also today debuting Blend, a new way to create a personalized playlist with a friend. The experience is similar to Spotify’s popular annual review, Spotify Wrapped, as it highlights the artists, songs, genres and other aspects of your music listening experience that are important to you, which can then be shared across social media, just as Wrapped is. Spotify today is expanding its investment in personalization features with the launch of a dedicated in-app experience called Only You, which focuses on your favorite music and how you listen.
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